For the interactive creative showcase click here
Do you wear glasses? Do you sometimes wish you could change the colour of your glasses to suit your outfit or even your mood? Dark and serious one day, fun and funky the next? Well now you can. With the RBG Glasses from designer Luis Porem, india-ink filled eye-glass frames, you can have whatever colour glasses you want! An innovative approach in eye-wear for those that wear glasses every day, but want a few more options.
This is a really useful report for you and your clients particularly when discussing creating rich media formats and the response rates they generate.
This Doubleclick report (September 2008) details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.
In each section, Doubleclick focus on a specific metric of success. They show you how the choice of ad format and creative size can affect campaign performance. They end each section with industry benchmarks and advice on how to compare your campaign’s performance to that of other advertisers in the same industry vertical.
Download the report here
This arrived in the Planning Department and has been passed around to almost everyone. It is a great example of DM that works. Mother Tongue is:
“Marketing translation, creative adaptation of advertising copy and transcreation. Mother Tongue is the informed choice for anyone in advertising, digital or marketing who needs to be sure that the translations of their copy are not just technically correct, but engaging and culturally relevant – just like the original.”
Just goes to show that a bit of toilet humour can be a good thing and will always be eye catching!
This fab bit of marketing from The Economist is part of their “Get a World View” campaign. They distributed branded pizza boxes to 20 pizzerias in the Greater Philadelphia area. On each box there is a pie chart that highlights statistics which relate to world food distribution, particularly those stats that relate to pizzas. The boxes cover issues such as arable and permanent crop land by country, cheese and curd imports, mushroom distribution and more. The idea was to raise awareness amongst students about global affairs.