Information Resources
Subscription information resouces
Mintel
intel produces market research reports covering a wide variety of UK consumer markets. We have access to food, drink, consumer goods, leisure, tourism and some finance titles.
Euromonitor
Euromonitor specialises in consumer market research reports and statistics. Their reports cover over 52 countries. Access is available through the Proximity Worldwide or BBDO website:
nVision UK/Europe
nVision produces insights into consumer trends either generally or for a specific market sector. We have access to their UK and European research, which are accessed separately using the following log-in details:
http://www.nvisiononline.co.uk
TGI
TGI is a survey of 25,000 adults providing information on buying habits, consumption, media preferences, leisure habits and attitudes. TGI can be used to look at specific groups of people (by socio economic group or by product/service consumption) and the data can be cross referenced. Sample sizes permitting TGI provides nationally representative data in the form of percentages and actual numbers.
In addition to the main survey we also have access to the surveys below. Questions differ from survey to survey taking into account the characteristics of the sample.
- Youth TGI looks at kids aged 7-19 and relevant issues in detail eg mobile phone usage
- Premier TGI has a bigger sample of ABs (5,500 adults) than the standard TGI survey and looks at these consumers in greater detail.
Billetts Media Monitoring
Billetts is a media monitoring company which provides access to all media creative and spend. Alerts can be set up which allow you monitor competitor activity.
http://www.billetts.com/prelogindec/services/media-monitoring/
Forrester Research
Forrester is one of the leading authorities when it comes to technology. Our subscription to Forrester allows access to all of their published research and their UK Technographics data. Technographics are the consumer surveys which they regularly run covering topics such as Internet access, marketing and media, devices and telecom and travel & retail. There is a data analyst who can cut data on our behalf if we need to look at a specific group of people and their digital habits.
Comscore
Comscore is an internet measurement tool which monitors which websites consumers visit. You can look at the websites which consumers browse by demographics and/or category. Comscore can provided a source & loss report which shows where traffic originates from as well as where it is going for a specific site.
Contagious
Contagious monitor advertising and marketing campaigns from around the world and make this information available on their website. They produce a quarterly publication which lists some of these campaigns and they also feature articles and case studies. You can sign up to their free newsletter from their website.
http://www.contagiousmagazine.com/
WARC (World Advertising Research Centre)
WARC has an extensive collection of case studies as well as papers relating to all sorts of marketing topics. Content includes case studies from the IPA, RAB, APG and articles from journals like Admap and Market Leader. Industry statistics like press and are also available.
Brand Republic
Marketing news from a variety of trade sources such as Campaign Marketing and Direct Response.
New Media Age
New Media Age magazine online.
e-consultancy
E-consultancy provides information on online marketing and ecommerce. Good resource for Internet related information and statistics. They produce a compendium of statistics which is very detailed and covers lots of different topics.
DMA
The website belonging to the DMA has a wealth of industry information including best practice, case studies and codes of practice. We are members of the DMA which means anyone can speak to the DMA and the two contacts below can help with your queries if you are unable to find the information you require on their website.
IDM
The IDM has various industry related publications on its website which members can download for free.
