Information Insight Inspiration

Pepsi Air Guitar

HunterSchyff — Tue, 25 Nov 2008 15:23:31 +0000

For the interactive creative showcase click here

Change the colour of your glasses to suit your mood

kirsty1 — Wed, 19 Nov 2008 12:18:33 +0000

Do you wear glasses? Do you sometimes wish you could change the colour of your glasses to suit your outfit or even your mood? Dark and serious one day, fun and funky the next? Well now you can. With the RBG Glasses from designer Luis Porem, india-ink filled eye-glass frames, you can have whatever colour glasses you want! An innovative approach in eye-wear for those that wear glasses every day, but want a few more options.

Youth and Social Media

josejim — Wed, 19 Nov 2008 12:00:30 +0000

Most marketers will probably agree that young people are one of the hardest groups to reach. Social media is key way to connect with young people but getting it right is another matter altogether. We look at 4 campaigns which have been successful and in some cases have turned their audience into advocates so that they carry out the marketing.

Click on image for presentation:

Creative Insights on Rich Media

HunterSchyff — Wed, 19 Nov 2008 11:48:30 +0000

This is a really useful report for you and your clients particularly when discussing creating rich media formats and the response rates they generate.

This Doubleclick report (September 2008) details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.

In each section, Doubleclick focus on a specific metric of success. They show you how the choice of ad format and creative size can affect campaign performance. They end each section with industry benchmarks and advice on how to compare your campaign’s performance to that of other advertisers in the same industry vertical.

Download the report here

doubleclick_creative_insights_on_rich_media_sept08

UK Media Landscape and the Rise of Digital Media

josejim — Wed, 19 Nov 2008 11:28:17 +0000

The presentation below is a collection of charts put together looking at the UK media landscape and the rise of digital media. The charts on the media landscape provide media expenditure and information on how individual channels have proliferated over the years. For digital media there are various statistics and details of key events on topics such as broadband, digital TV, mobile phones and Internet access.

Click image for presentation:

Anyone for cock soup?

kirsty1 — Wed, 19 Nov 2008 11:11:32 +0000

This arrived in the Planning Department and has been passed around to almost everyone. It is a great example of DM that works. Mother Tongue is:

“Marketing translation, creative adaptation of advertising copy and transcreation. Mother Tongue is the informed choice for anyone in advertising, digital or marketing who needs to be sure that the translations of their copy are not just technically correct, but engaging and culturally relevant – just like the original.”

Just goes to show that a bit of toilet humour can be a good thing and will always be eye catching!

Branded Pizza Boxes by The Economist

kirsty1 — Wed, 19 Nov 2008 10:50:49 +0000

This fab bit of marketing from The Economist is part of their “Get a World View” campaign. They distributed branded pizza boxes to 20 pizzerias in the Greater Philadelphia area. On each box there is a pie chart that highlights statistics which relate to world food distribution, particularly those stats that relate to pizzas. The boxes cover issues such as arable and permanent crop land by country, cheese and curd imports, mushroom distribution and more. The idea was to raise awareness amongst students about global affairs.

Mobile internet is now useful

HunterSchyff — Wed, 19 Nov 2008 10:16:51 +0000

We have heard for so long that mobile internet is going to be the next big thing but mobile has never quite managed to deliver on this promise. That is until now.

It is not mobile internet in the form of internet over the mobile which will fulfil this promise. Rather it is going to be the applications that products and services publish to mobile platforms such as iphone and Android that will deliver on this promise.

These applications become useful and a natural extension to the mobile phone. Here is a great example of Google Search application for iphone

Other useful mobile applications

This one is perfect for you shop-a-holics

Useful tool for planning

HunterSchyff — Fri, 14 Nov 2008 09:44:38 +0000

Is this an ad or entertainment?

HunterSchyff — Tue, 11 Nov 2008 09:36:55 +0000

This is an entertaining lifestyle video which is able to appeal to their audience with subtle branding.

Campaign amplification

UNIQLO have extended this theme through a UGC approach. They have continued the engagement by allowing users to upload auditions to YouTube which in turn are submitted to bespoke audition site. What is good about this is that UNIQLO are not creating anything new but just using existing online platforms.