Creative Insights on Rich Media

Information Insight Inspiration

Are you curious about emerging trends or wish to explore new markets, feel the threat of competitors or need to investigate what’s going on around the globe? The Dispensary is a new research lab launched by Proximity London in January 2008. We dispense information, insight & inspiration. We help everyone in every department of the agency and clients. Whether planning, creative, client service or data. Whether on business-as-usual jobs, proactive projects or pitches.

Creative Insights on Rich Media

This is a really useful report for you and your clients particularly when discussing creating rich media formats and the response rates they generate.

This Doubleclick report (September 2008) details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.

In each section, Doubleclick focus on a specific metric of success. They show you how the choice of ad format and creative size can affect campaign performance. They end each section with industry benchmarks and advice on how to compare your campaign’s performance to that of other advertisers in the same industry vertical.