RFID = understanding the lifetime value of your product

Information Insight Inspiration

Are you curious about emerging trends or wish to explore new markets, feel the threat of competitors or need to investigate what’s going on around the globe? The Dispensary is a new research lab launched by Proximity London in January 2008. We dispense information, insight & inspiration. We help everyone in every department of the agency and clients. Whether planning, creative, client service or data. Whether on business-as-usual jobs, proactive projects or pitches.

RFID = understanding the lifetime value of your product

RFID – Radio Frequency Identification widely used today with plenty of debate around privacy. But with such a powerful tracking tool it has so much potential for marketeers:

Life time value of the product
Upselling to consumers when product has past its sell by date
Cross selling
eCRM
tighter targeting

from www.youtube.com posted with vodpod

~ by HunterSchyff on April 25, 2008.

Posted in Innovative ideas
Tags: consumers, Cross selling, eCRM, product, targeting

Information Insight Inspiration

RFID = understanding the lifetime value of your product

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