Another project for the charities team looking at all the different areas which charities are using from a digital point of view. Areas covered include Google Earth, widgets, social networking and podcasting
Ripples of the credit crunch
An update on the latest developments with regard to the economy and its effect on consumers. This topic was first looked at in March and has been updated to take into account the latest news and commentary.
May 2008 report ripples-of-the-credit-crunch
Mobile Phones will replace TV as most important medium for advertisers’ Andrew Robertson CEO, BBDO
Mobile is gaining pace, here’s a really nice example from Sky Sport’s ‘When golf meets cricket’ advert. Further activaition of Sky Sport’s broadcasting the cricket was with bluetoothing this video at the cricket grounds. This was done through Bluepod.
more about “Mobile Phones will replace TV as most…“, posted with vodpod
Here’s some pretty interesting bluetooth stats (Telephia - 28,000 base):
- 3rd most used feature amongst European mobile users, after text and photo
- 8.1 out of 10 user satisfaction score •37% of UK 15-34’s are regular users
- 1 in 5 gamers (18%) receive games on their phone through Bluetooth vs 20% from mobile internet
- 1 Billion bluetooth handsets on planet; now exceeds number of PC’s
- 27% of Europeans replace their handsets every 12 months
Case studies from BluePod:
- Gillette - Razor Amnesty gillette_fusion_stealth
- Warner - One Missed Call warner-one-missed-call-4-08-2
Emerging trends of live streaming TV over the internet
This was some desk research carried out that looks at the current and emerging trends of IPTV (Internet Protocol Television), where we’re looking for trends or stats on iptv viewing, impact of iptv on either replacing terrestrial tv or shifting social behaviour.
Executive summary
1. Size of the internet video
§ 27.4 million U.K. Internet users viewed 3.5 billion videos online in March 2008.
2. Size of internet live TV
§ No statics yet sourced for the number of UKusers watching streaming internet TV
3. Stats on registration – evidence of registration
§ 41% of consumers are most willing to trade personal information to receive less ads
4. Usage predictions of IPTV
§ 47% users watched TV when connecting their PC to TV
5. Future scoping of TV viewing habits
§ One third of internet users reckon they have the television on about half the time they are online
6. PC to TV products
§ Already establish PC to TV marketplace with monthly search traffic volume of 83,430 clicks
Read the full PDFreport here: iptv-emerging-trends
Barrack Obama £1.75million ad spend on Google so far this year
£1.75million ad spend on Google is quite impressive and no doubt he’s hitting his ROI targets. The Barrack Obama donation site has used a simple structure, low page count and passionate video call to action from Barrack himself. I like this simple modular structure as allows for web site optimisations for testing & improving conversion rates.
I love the US elections as digital communications have become so influential.
Two 4×4’s doing the viral this week
The Nissan Qashqai urban free runners have had some heat from Transport for London for their ‘Dangerous’ bus back-flips. Performed in front of suited commuters the stunt and relevance for it I’m sure past them by… however it was promoting Nissan’s sponsorship of the mountain bike tournament taking place at the Tate Modern. So actually the stunt was spot on for the event’s target audience - the event has been drumming up loads of UGC on YouTube from spectators.
Now for a more conventional 4×4 viral…. somehow the Subaru Forester managed to get very dirty on the urban streets and needed a good wash….. hysterical take on the cliche
more about “Sexy Subaru Forester Sumo Carwash Video“, posted with vodpod
Why create a platform for the Dispensary?
Creating a platform for The Dispensary allows us to dispense information, insight and information to internal Proximity agency folk.
The Dispensary is full with information, insight and inspiration. We have a regular monthly newsletter which updates readers of current projects, internal resources and encouraging access to The Dispensary.
A digital framework
Having the platform connected to really useful digital tools increases the usage and understanding of the resources available.
Friends & Followers of micro-blogging
‘twhirl is a desktop client for the Twitter microblogging platform’
To me twhirl makes Twitter more interesting as the application allows you to microblog through an application. For microblogging to work it needs to be through Twitterberry or mobile not through a standard web broswer.
RFID = understanding the lifetime value of your product
RFID - Radio Frequency Identification widely used today with plenty of debate around privacy. But with such a powerful tracking tool it has so much potential for marketeers:
- Life time value of the product
- Upselling to consumers when product has past its sell by date
- Cross selling
- eCRM
- tighter targeting
Augmented Reality
‘Augmented Reality’ is the latest buzz word to replace the dated term ‘virtual reality’ . It’s a mash-up of virtual reality & real life or a digital overlay in real life.
Imagine the digital targeting opportunities (time, place, gender & age)
HunterSchyff
josejim
